Privacy Policy

Last Updated: 1 January 2026  |  Effective Date: 1 January 2026

1. Introduction and Controller Identity

1.1This Privacy Policy ("Policy") applies to all personal data collected and processed by 88bf ("88bf", "we", "us", "our") in connection with your use of the 88bf Platform accessible at 88bf.lat, including all associated mobile-optimised pages, services, and communications.

1.2By registering an account, making a deposit, placing a wager, or otherwise using the 88bf Platform, you acknowledge that you have read and understood this Policy and consent to the collection and use of your personal data as described herein.

1.3If you have questions about this Policy or the manner in which 88bf processes your personal data, please contact our support team. Contact details are provided in Section 13 of this Policy.

2. Data We Collect

88bf collects the following categories of personal data, depending on the nature of your interaction with the Platform:

Registration and Identity Data

• Full legal name, date of birth, and nationality;
• Residential address, city (e.g., Karachi, Lahore, Islamabad, Rawalpindi), and postal code;
• Email address and mobile phone number;
• Government-issued identification documents submitted for KYC purposes (CNIC, passport, driving licence).

Financial Data

• Payment method identifiers (JazzCash wallet numbers, Easypaisa account references, bank account details for HBL, UBL, Meezan Bank, Bank Alfalah, and card numbers masked to last four digits);
• Deposit history, withdrawal requests, and transaction records;
• Bonus and promotional credit history.

Usage and Behavioural Data

• Betting and gaming activity logs, including markets accessed, stakes placed, and game outcomes;
• Login timestamps, session durations, and device identifiers;
• IP address, geolocation (country and city level), browser type, and operating system;
• Pages visited on the 88bf Platform and interaction events (clicks, scrolls, searches).

Communication Data

• Contents of support tickets, live chat conversations, and email correspondence with 88bf;
• Responses to surveys, promotions, or feedback requests.

3. How We Use Your Data

3.1Account Operation. 88bf uses your registration and identity data to create and maintain your account, verify your identity, process deposits and withdrawals, and deliver the gaming services you request.

3.2Legal and Regulatory Compliance. We process identity documents and financial records to satisfy Know Your Customer ("KYC"), Anti-Money Laundering ("AML"), and responsible gaming obligations applicable to the international online gaming industry. Compliance data is retained for the periods specified in Section 7.

3.3Fraud and Security. Usage data, device identifiers, and IP addresses are analysed to detect and prevent fraudulent account activity, unauthorised access, bonus abuse, and other security threats on the 88bf Platform.

3.4Personalisation and Product Improvement. Aggregated and anonymised behavioural data is used to improve the 88bf Platform — including lobby layout, odds presentation, and promotional relevance — and to provide personalised game and offer recommendations where you have not opted out.

3.5Marketing Communications. With your consent, 88bf may send you promotional emails, SMS messages, and push notifications about new games, PSL season offers, cricket betting promotions, and platform features. You may withdraw consent at any time as described in Section 9.

3.6Responsible Gaming. 88bf monitors gaming patterns to identify potential signs of problem gambling. Where such indicators are detected, we may contact you to provide information about responsible gaming tools or to apply account protections in accordance with our Responsible Gaming Policy.

4. Legal Basis for Processing

88bf processes your personal data on the following legal bases:

• Contractual necessity: Processing required to deliver the services you have registered for, including account management and payment processing;
• Legal obligation: Processing required to comply with KYC, AML, and responsible gaming regulatory frameworks;
• Legitimate interests: Processing for fraud prevention, platform security, and improving the 88bf user experience, where such interests are not overridden by your privacy rights;
• Consent: Marketing communications and optional personalisation features, where explicit consent has been provided and can be withdrawn at any time.

5. Data Sharing and Third Parties

5.188bf does not sell your personal data to third parties. We share data only with the following categories of processors, solely to the extent required to deliver the 88bf service:

• Payment processors: JazzCash, Easypaisa, and banking partners receive only the minimum data required to process your transaction;
• KYC and identity verification providers: Receive document images and identity data solely for the purpose of verifying your identity;
• Fraud prevention services: Receive device fingerprints and behavioural signals to protect your 88bf account from unauthorised access;
• Game content providers: Receive an anonymised session token to deliver licensed game content — they do not receive your name, address, or payment details;
• Legal authorities: 88bf will disclose personal data to law enforcement or regulatory bodies where required by applicable law, court order, or to protect the rights and safety of 88bf and its users.

5.2All third-party processors engaged by 88bf are bound by data processing agreements that require them to handle your data confidentially and in accordance with applicable data protection standards.

6. International Transfers

6.1The 88bf Platform operates on infrastructure hosted across multiple jurisdictions. Your personal data may be transferred to and processed in countries outside Pakistan. Where such transfers occur, 88bf ensures that appropriate safeguards are in place — including contractual protections equivalent to applicable data protection standards — to protect your data in transit and at rest.

7. Data Retention

7.188bf retains your personal data for as long as your account remains active, and for a period following account closure as required by our regulatory and legal obligations. Specifically:

• KYC and identity documents: retained for a minimum of five (5) years following account closure, in compliance with AML regulations;
• Transaction and betting records: retained for five (5) years from the date of each transaction;
• Communication records (support tickets, chat logs): retained for three (3) years;
• Marketing consent records: retained until consent is withdrawn and for a reasonable period thereafter to demonstrate compliance.

7.2Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be attributed to an identified individual.

8. Cookies and Tracking Technologies

8.188bf uses the following categories of cookies and similar tracking technologies on the Platform:

• Strictly necessary cookies: Required for the Platform to function — session authentication, security tokens, and load balancing. These cannot be disabled without impairing basic Platform functionality;
• Functional cookies: Remember your preferences (language, display settings, remembered username) to improve your experience on 88bf;
• Analytics cookies: Collect anonymised data about how users interact with the 88bf Platform — pages visited, session length, game lobby navigation — to help us improve the product;
• Marketing cookies: Used with your consent to measure the effectiveness of 88bf promotional campaigns.

8.2You can manage cookie preferences through your browser settings. Note that disabling cookies beyond strictly necessary ones may limit certain personalisation features on the 88bf Platform.

9. Your Rights

Subject to applicable law, you have the following rights in respect of your personal data held by 88bf:

• Access: Request a copy of the personal data 88bf holds about you;
• Rectification: Request correction of inaccurate or incomplete data in your 88bf account;
• Erasure: Request deletion of your personal data, subject to our legal retention obligations;
• Restriction: Request that we limit processing of your data in certain circumstances;
• Objection: Object to processing based on legitimate interests or for direct marketing purposes;
• Withdrawal of consent: Withdraw marketing consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact the 88bf support team. We will respond within a reasonable timeframe. Identity verification may be required before we can action your request.

10. Children's Privacy

10.1The 88bf Platform is strictly for adults aged 18 and above. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that a minor has provided personal data during registration, that account will be closed immediately and the data will be deleted. If you believe a minor may have accessed 88bf, please contact us immediately.

11. Security Measures

11.188bf employs technical and organisational security measures proportionate to the risks associated with processing personal data in an online gaming environment. These include 256-bit SSL/TLS encryption for all data in transit, encrypted storage for sensitive data at rest, role-based access controls limiting internal data access, regular security audits and penetration testing, and two-factor authentication available to all account holders.

11.2Notwithstanding these measures, no online platform can guarantee absolute security. In the event of a data breach that poses a significant risk to your rights and freedoms, 88bf will notify affected users as required by applicable regulations.

12. Changes to This Policy

12.188bf may update this Privacy Policy from time to time to reflect changes in legal requirements, business practices, or Platform features. Where changes are material, we will notify you via email or an on-Platform notice prior to the new Policy taking effect. Your continued use of the 88bf Platform following the effective date of an updated Policy constitutes acceptance of the revised terms.

13. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or believe your data has been processed incorrectly, please contact the 88bf data team. Our support email address is: [email protected] (plain text — not a clickable link). Live chat support is available 24 hours a day, seven days a week for all registered 88bf account holders.